A cartoon girl with brown hair, big eyes, and multiple earrings, sitting cross-legged with her hands holding her feet, wearing a loose white top and black shorts.

EXPERIENCE ★

EXPERIENCE ★

10+ years turning concepts into culture

Art Director, illustrator, and systems thinker.

Brand identity and interactive campaigns to the workflows that make creative teams run.


Direction

Creative Direction

Art Direction

Brand Strategy

Design Strategy

Campaign Concepting

Visual Storytelling

Creative Leadership

Concept Development

Brand Positioning

Creative Problem Solving

CRAFT

Brand Identity

Visual Systems

Digital Experiences

UX / UI Design

Interaction Design

Illustration

EDGE

AI-Powered Design

Design Systems

Creative Technology

Rapid Prototyping

Workflow Optimization

Cross-Functional Collaboration

A few happy collaborations

Southwest Airlines logo with white text on a black background and a heart-shaped icon with a silver line.
Black background with white text that reads 'Bank of America' and a white stylized flag logo below.
Meta logo with a black background, white infinity symbol above the word "Meta" in white text.
The Titleist logo in white script on a black background.
The Walt Disney Company logo in white on a black background.
Black background with the white Amazon logo, featuring the word 'amazon' beneath a curved arrow pointing from the 'a' to the 'z'.
Black background with a white New Balance logo featuring a stylized 'N' and 'B' and the words 'new balance' below.
Black and white logo for REI Co-op with mountain and tree graphics.
Seal of the United States Department of Education featuring a bald eagle at the center surrounded by the text 'The Department of Education United States'.
Sephora logo with a black background, a white abstract symbol at the top, and the word 'SEPHORA' in white capital letters at the bottom.

infillion

At Infillion, I lead creative production for one of the industry's most technically complex ad formats, interactive units built for desktop, mobile, and CTV. in 2026 alone, I've designed and art directed over 600 campaign units across 97 clients including Bank of America, Amazon, REI, Southwest Airlines, and Toyota, representing more than $28M in media value.

My work has won an OMMA Award and five IAC Awards across three campaigns, including Best Leisure, Best Travel, Best Media, and Best Advocacy. I hold the fastest average launch time on the design team while running the highest production volume.

Beyond execution, I own the creative voice for the studio, set design standards across the team, lead tooling and workflow strategy, and have built internal systems including a Mock Generator, Automated Deck builder, management operating system, and creative showcase hub that reduce production time at scale.

I also received Infillion's company-wide VIP Award in 2025.

Years
2021-present

I conceived, designed, and built the Creative Studio Hub from the ground up. I identified the gap, defined the platform's purpose and structure, designed the UX, and prototyped the interface directly in React using Claude as a development collaborator. I integrated my own handmade design work into Figma component systems, bridging traditional craft with scalable digital tooling.

Within the Hub I built two internal tools: a Mock Generator that gives non-designers a self-service path to formatted creative mockups, and an Automated Deck Creator that eliminates repetitive production work for the broader team. I also mentored other designers through the transition, teaching Figma template editing, troubleshooting workflows, and building adoption across the studio.

PORSCHE

A lavender-colored Porsche Macan SUV with black wheels and red brake calipers against a plain gray background, showcasing its front and side profile.
A sleek, metallic pink electric sports car with black wheels, displayed in a digital interface for customizing the Taycan 4S. The interface offers options to configure the all-electric vehicle.
The image shows a car customization screen for a Porsche Taycan. It displays options for car colors, including Frozen Berry Metallic, and three types of Taycan Turbo Aero Wheels. There is a button labeled "Build Your Taycan" at the bottom right.

PINTEREST

A collage of three images showing fall fashion looks. The first image features a woman with curly hair wearing a yellow puffy jacket, striped pants, and sneakers. The second image shows a person holding a phone wearing orange pants, purple shoes, and standing next to a yellow suitcase decorated with colorful dots. The third image displays a person wearing round sunglasses, a blue headscarf, and a dark top, outdoors.
Person wearing black combat boots with red plaid pants, carrying a black handbag, standing against a white wall and concrete floor, with a red graphic element overlay.
A young woman with red hair and freckles gently presses her hands to her face with her eyes closed.

NEW BALANCE TENNIS

a tennis-specific catalog for a partnership with zefyr, mosaic brand partners, and new balance.

Open magazine showing a tennis court scene with a person jumping in the air, another person standing nearby, and a tennis ball in the foreground.

Year
2025

Open magazine with tennis shoes on a black surface. The left page shows a woman sitting on a tennis court in sportswear, and the right page displays various models of tennis shoes along with specifications.
Open magazine spread featuring a young man in tennis attire, holding a tennis racket, with text and a signature. The page background is green and blue, with a quote about discipline and effort.

dita

At Dita, I concepted campaigns, produced print/retail designs, and fueled social growth—gaining 75K+ followers. I also crafted killer emails (PR + B2C) that boosted engagement across clientele.

Years
2020-2021

Close-up of a pair of sunglasses with labels highlighting features: 100% UVA & UVB lens, hand laminated acetate frame, double hex screw hinges, and double custom laser etched stainless steel internal core.
A woman with long dark hair wearing large black sunglasses, gold hoop earrings, and a black one-shoulder top against a blue sky background.
Holiday window display for DITA with decorative gold lettering that says "HAPPY HOLIDAYS" and a green garland around the border.
Storefront window decorated with holiday greenery and lights, with a white ornate arch design, displaying a sign that says 'Happy Holidays' and the store name 'DITA' at the top.
Storefront with black sign reading 'DITA', large window display of mannequins wearing sunglasses and clothing, and a reflection of the street in the window.

illustration

I create wearable art, character designs, and comics—collaborating with clients like BTS and Mirai Nagasu to turn ideas into vivid visual stories.

Years
2014-present

Two stylized women with exaggerated makeup and hair styles sit in a pink car with a dashboard cam. The woman on the left has long blonde hair, a pink bow, and pink dress, while the woman on the right has short blonde hair with a blue streak, a headscarf, and a patterned dress. A large moon and swirling blue lines are in the background.
A group of eight animated young men standing together, wearing colorful and stylish casual clothing, making peace signs and posing for a photo.
Illustration of seven young adults in cozy clothing, some sitting or reclining, against a dark background, with a relaxed and casual vibe.
Cartoon illustration of a woman with long blue hair, tattoos, and a black sleeveless crop top, sitting on a motorcycle in front of a dark background with a glow effect around her.
A young man wearing sunglasses and a graphic T-shirt standing on a city street with trees and cars in the background.
Two black long-sleeve shirts with blue and colorful cartoon designs, one showing the back with a graphic of two women in a car under the moon, and the other showing the front with the letters 'T.X' on the chest and text along the sleeves.
White T-shirt featuring a cartoon illustration of two women with blonde hair sitting in a pink convertible car under a starry sky with a large moon. One woman has long curly hair and is smiling, while the other has straight hair and looks surprised. The text "TRIXIE + KATYA" appears below the illustration.
Digital illustration of a woman with long blue hair sitting on a black motorcycle with a black background.
A person sitting at a desk with a computer, surrounded by a spaceship, an octopus, a sailboat, and a bottle in water, with a banner that reads 'Sea of Dreams' and a dark, dreamlike background.
Close-up of a red fabric with a black embroidered arrow and cursive white text that reads 'Seal of Dreams'.